How much do they trust you? How far will they follow? How much do they believe you? How much do they think you matter to their lives? How positive do they feel when you and your thing intersect with their lives? How likely are they to say something positive about you, or talk about you at all? How much of themselves do they see in you? How credible and relevant do they think you are? How willing are they to share with you? How fickle is their loyalty and how fragile their belief? How likely are they to defend you? These are the kinds of measurements that matter. Things that really drive change and success. These are things not easily measured. But they are the stuff of true engagement.
How many words you publish and how many times they read them, how many things you share and how many times they click them or like them or reshare them, how many times you speak and they watch and listen, or how many questions you ask and how many answers they provide - these things aren't engagement. They are communication. It's not the same.
Communication is what you do, but engagement is why.
No comments:
Post a Comment